The Information and Communication Technologies (ICT) market in Italy is set to reach an impressive value of nearly 39 billion euro by the end of 2023, a +4.8% increase compared to 2022. A promising 25% of businesses, highlighted in a recent report by Assintel based on Idc data and a survey conducted by the Istituto Ixè on a sample of a thousand companies, plan to increase their spending budgets compared to the previous year.
While emerging technologies such as virtual/augmented reality, robotics, and artificial intelligence are widely adopted in almost a tenth of businesses, the key sectors that continue to lead ICT investments are communication/marketing, a priority for 31% of the surveyed businesses, and customer management (22%).
There are two critical points in ICT investments: the lack of financial resources (reported by 31% of cases) and the shortage of innovative culture and specialized skills (involving over half, namely 54% of Italian businesses).
ICT proves to be an indispensable asset for 90% of businesses, recognizing its centrality to compete effectively in the market, improve performance, and build more resilient organizations. However, despite the widespread adoption of digital technologies, a small but significant group, accounting for 8.5% of the total (about 130,000 small-sized businesses), remains resistant to adopting these innovations, primarily due to the lack of financial resources.
In this context, the real and most significant challenge for our Pointmach initiative emerges: serving as an intermediary in the supply of used machinery and equipment, providing efficient yet affordable solutions, especially to these 130,000 businesses “forgotten” by Industry 4.0.
